Every great idea begins with a question. For Norisia, that question was simple: How can we help people feel their best every single day?

That question sparked a journey that began years ago when Rishi Sawhney met Dr Obi Okeke, a leading bioscientist and founder of Vita Manufacture, at a networking event. They shared ideas and exchanged contact details, not realising that this meeting would one day inspire a wellness brand designed to change how people care for their health.

Rishi had long imagined a new kind of supplement company, one created for modern living. A brand that used artificial intelligence to identify the most effective nutrients for energy, focus, and overall wellbeing. When he shared the idea with Obi, whose background in biotechnology and product formulation brought deep scientific insight, the response was immediate: “This is an idea worth testing.”

That moment marked the beginning of a partnership built on trust, shared vision, and a commitment to making people’s lives better. Together, they created Norisia, a brand where artificial intelligence and bioscience work side by side to enhance health, restore balance, and strengthen both body and mind.